Job Title: Marketing Manager  

Location: Crete, Greece (Rotating Clinics) 

Position Type: Full-time / 5-year Fixed Term Contract

Start Date: March 2026  

Reports To: Strategic Municipal consultant 

 

About Zero Stray Pawject, Inc. 
Zero Stray Pawject is an innovative non-profit organization dedicated to advocacy, public health, education, and animal welfare. Our mission is to solve the root causes of stray dog and cat populations and prevent animals from ever ending up stray, homeless, or on the streets.

We design, implement, and evaluate evidence-based programs led by an international team of experts in public health, law, veterinary medicine, animal welfare, business management, and economics.

We work hand-in-hand with municipalities, mayors, law enforcement, the judiciary, commercial veterinarians, animal welfare organizations, and schools to deliver sustainable prevention programs that reduce stray populations and create lasting societal change. Every initiative is guided by clear KPIs to ensure measurable impact.

 

Building on our successful proof-of-concept in Aegina, we launched a pioneering pilot program in Crete to systematically reduce stray dog and cat populations. Working closely with municipalities, law enforcement, and local communities, we provide free or subsidized neutering, microchipping, and DNA services to pet owners from vulnerable groups (low income, unemployed, and more), agricultural farmers, and hunters, ensuring all companion animals are responsibly cared for and registered according to the companion animal welfare legislation 4830/2021.

To address gaps in veterinary access in rural areas, we offer free veterinary care, supporting pet owners to maintain companion animal health responsibly. 

Our team also partners with Greece’s first Animal Police Department and leads island-wide responsible pet ownership campaigns via TV, radio, outdoor media, influencers, and social media. Weekly field clinics in municipal buildings have received strong community engagement, and we plan to expand to more communities across Crete from 2026 to 2030. 

 

About the Role 
We are seeking an experienced Marketing Manager based in Crete to lead all marketing, outreach, and demand-generation activities for the pilot program in Crete. This is a strategic and hands-on role responsible for increasing awareness of responsible pet ownership and driving pet owners into clinics to microchip, register, neuter, or provide DNA samples for their animals. This role is central to the long-term success of the Crete Pilot. The Marketing Manager will run the full marketing funnel: 

  • Awareness – ensure every citizen and pet owner in Crete is aware of responsible pet ownership and its implications on society. 

  • Consideration – drive consideration for behavior changes by building trust, credibility, and readiness for pet owners to get their pets microchipped, neutered or DNA tested. 

  • Conversion – bring pet owners into the clinics for microchipping, neutering, or DNA sampling. 

 

You will be the person who ensures the campaign translates into real behavioral change on the ground. The Marketing Manager will report to the Strategic Municipal consultant and be part of a dynamic operational team in Crete and work closely with municipalities, community groups, farmers, hunters, vulnerable groups, and local partners. Field presence is essential. The role requires regular participation at community-microchip/ neuter/ DNA-clinics, on-site activations, and meetings across Crete. The position offers strong development potential, with the possibility to expand into a nationwide marketing leadership role in the coming years. 

 

Location: This role requires relocation to Crete, Greece. 

Language: A Greek speaker is preferred but not mandatory if the candidate’s skillset outweighs the need for Greek fluency. Our international operations are conducted primarily in English.

 

Key Responsibilities :

Marketing Strategy & Campaign Execution 

  • Design and deliver the annual marketing and communication strategy for the Crete pilot. 

  • Run existing and refined integrated campaigns across TV, radio, outdoor, print, social media, influencers, and digital channels. 

  • Ensure consistent messaging around responsible pet ownership and legal compliance. 

  • Manage creative development, content production, and media planning. 

 

Demand Generation & Community Activation

  • Drive demand generation and develop and execute targeted campaigns that drive pet owners into clinics for microchipping, neutering, and DNA services. 

  • Tailor outreach to different community segments: municipalities, farmers, hunters, vulnerable groups, rural vs. urban areas. 

  • Identify and activate local opportunities for demand generation. 

 

Field Presence & Stakeholder Engagement 

  • Attend clinics and community events to support on-site communication and conversion. 

  • Build strong working relationships with municipalities, veterinary partners, community leaders, and local organizations. 

  • Serve as the marketing point-of-contact on the ground to gather real-time feedback from owners who attend the event and identify barriers to participation. 

 

Data, Insights & Performance Tracking 

  • Implement methods to collect and analyze data from campaigns, clinics, and events that improve awareness, consideration, and conversion. 

 

Strategic Planning & Future Expansion 

  • Contribute to the multi-year marketing roadmap for Crete. 

  • Prepare insights and learning frameworks to support potential national rollout. 

  • Work closely with leadership to ensure the program meets participation and awareness targets. 

 

Qualifications 

  • 10+ years of experience in B2C and B2B marketing. 

  • Proven experience managing multi-channel campaigns (traditional + digital + influencer). 

  • Strong background in field marketing, behavior-change campaigns, or community engagement is of advantage. 

  • Excellent analytical skills with the ability to interpret data and optimize campaigns. 

  • Ability to work confidently and independently across diverse local communities. 

  • Passion for social impact and community-driven change. 

  • Must have EU work permit. 

 

What We Offer 

  • An opportunity to contribute to a high-impact, socially meaningful program in Crete. 

  • A dynamic role combining strategy, creativity, and hands-on community engagement. 

  • Professional development and the potential to lead future national campaigns. 

  • Competitive compensation package. 

 

 

How to Apply  

Please send your CV and a brief cover letter in English outlining your motivation for applying to  info@zerostraypawject.org.